Jeep Launches “Movember” Campaign for Charity

November 7th, 2016 by

Jeep Launches “Movember” Campaign for Charity

Movember

Upper lip foliage is on the rise around the world this month, and Jeep is on board. The brand has partnered with the Movember Foundation for their annual campaign. The nonprofit addresses some of the biggest health issues faced by men: prostate cancer, testicular cancer, mental health and suicide prevention.

The Head of Jeep’s Brand Mike Manley (fitting last name, right?) and his team felt this was a good opportunity. “I just think their approach to it is very, very different. It’s an engaging approach. It includes elements of fun, and that resonated with us as a Jeep brand as well.”

Movember encourages world to raise funds by growing or supporting a mustache, or by getting physically active or by hosting an event. Jeep has announced a few unique fundraisers:

  • Jeep is offering an official Jeep mustache for its vehicles through its dealers and gear.jeep.com. The 34-by-12-inch mustache from car mustache manufacturer Carstache sells for $49.99.

Disclaimer: Not intended for use while driving over 40 miles per hour; no showing that ‘stache off on the highway. 

  • The brand will donate $1 to the foundation for every #JeepStache photo posted on Instagram and Twitter throughout November. The maximum donation total is $15,000. All proceeds will be donated to the Movember Foundation.B99460310Z.1_20161104172210_000_GEN17A3AP.1-0
  • The chance for users to win a Jeep Renegade.  Instagram users must post a photo on Instagram or Twitter using the hashtag #JeepStacheContest through November 30. Submissions will be evaluated on creativity, originality and quality of submission.

The Movember Foundation has prompted millions of men and women to join the global men’s health movement. It has raised more than $710 million since its start in 2003.  It has also funding more than 1,200 men’s health programs in 21 countries.

To find out more about contests, events and men’s health information, head to head to the Movember site or the Jeep site linked above.

If winning a Renegade is your goal, you can always preview the models at our Allegheny Valley location.

 

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